It's tough to decide whether Toshiba is being incredibly intelligent or incredibly stubborn in their decision to back upconverting DVD technology instead of Blu-ray. I mean, they were certainly burnt - badly - by Blu-ray with that whole HD DVD format war, but is their decision to stick to DVD smart?
Take their latest DVD player, the XD-E500 DVD upscaler. It's marketed on the fact that it can take your vanilla old DVDs and upscale them to HD-like quality with 1080p output. That sounds pretty good (although the press release says that standard def DVDs are 480p - not in Australia, Toshiba!). But then there's the price: $199.
Sure, the Toshy's got some pretty catchy-sounding tech on board (XDE Technology, anyone?) for upscaling, plus DivX playback, HDMI CEC connectivity and a host of connections, but is it worth $200 bucks? Sony's latest Blu-ray player has an RRP of $449, but you can pick it up for $380 online, and it will not only upscale your DVDs, but playback Blu-ray movies as well. Even at $150 for the Toshy, don't most people already own a DVD player?
Still, if the infinite format war takes Blu-ray as its next victim, Toshiba will probably be the company laughing all the way to the bank.
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