If this press event invite is any indication, that's the way things are looking. The date is set for October 2, and it all goes down at the Bookmark Lounge of the Library Hotel here in New York. Hmm, there couldn't be any book connotation to all of that, could there? On this day of press events, it seems like Sony's jumping into the fray as well to update their year-old Reader hardware before Xmas. We'll keep you posted. [Sony Reader]

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The mad scientist behind this hack was faced with a problem. His beloved Amazon Kindle had a shattered screen and was all but dead. Distraught, he thought to himself: "what if I could sacrifice a Sony reader and perform and unholy cross species screen transplant? Yeah, it just might work because the e-ink screens on both devices are nearly identical."

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A firmware update scheduled to drop later this week will allow Sony Readers to use the .epub format, an open standard (with DRM support) that has the backing of several major book publishers. This means you'll be able to get books from sources other than Sony's own Connect store, which currently only has one third the titles of Amazon's Kindle store. The Kindle, however, currently uses the Mobipocket format for its Kindle Store books, and does not yet support .epub. [AP]

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The international publisher, Penguin, has decided to hop onto the ebook bandwagon, by promising regular book launches to be held in conjunction with their ebook counterparts. Unfortunately, the prices will not be lowered for the ebook varieties, but Penguin will offer direct downloads from their website.

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Sony is offering both the colour pink and absurd romanticism in a special US$299 V-Day Sony Reader Bundle. Coming with a pink "Cross Your Heart" Reader skin and a coupon for 14 Harlequin Special Releases... let's just say that we'd never date anyone who accepted this gift in earnest. For those interested in what a real lady (my wife) thinks about the Sony Reader, hit up her impressions here. For the record, she's still reading with it nonstop.

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During the past week, many readers have asked us to compare the physical traits of the second-gen Sony Reader and the all-new Amazon Kindle. (If you feel a bit behind, catch up by reading our full Amazon Kindle review and verdict from last Friday.) The Sony Reader is much smaller, and weighs three ounces less than the Kindle, but the screens are exactly the same size, and use the same E-Ink technology. They have more or less the same comfort advantage over LCDs and other glowing screens—and of course, they have no backlight.

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