advertising standards authority

  • UK Cracks Down On In-Game Ads And Microtransactions

    UK Cracks Down On In-Game Ads And Microtransactions

    The UK’s Advertising Standards Authority has released new, updated guidance on how game developers and publishers should and shouldn’t advertise in-game premium currencies and other purchases. The ASA is pushing back against in-game timers, labels such as “Best Value!” and more. As spotted by Eurogamer, the new guidance covers both in-game advertising and general ads…