craigscarborough

  • McLaren’s Putting Kindle Screens on Its Formula 1 Cars

    McLaren’s Putting Kindle Screens on Its Formula 1 Cars

    McLaren’s multi-million dollar 2022 Formula 1 car and the e-reader you keep on your bedside table now have something in common: they each feature an electronic paper display. But while your Kindle helps you fall asleep each night, McLaren Racing is instead leveraging the unique display technology to help revolutionise corporate sponsorships.