ikea catalogs
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Why IKEA’s Mostly Computer-Generated Catalogue Will Soon Be The Norm
The rooms in IKEA’s catalogues may look like wonderlands of inexpensive furniture, but they’re mostly computer generated. Like, 75 per cent computer generated. The Swedish juggernaut has experimented with CG product shots for almost a decade now, and it’s getting incredibly good at it. But it’s far from the only company doing it.