james beattie
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Is Cinnamon Toast Crunch Prawn the New Piss Water?
Things are funny because they’re unexpected. This is the rough gist of the incongruity theory, a centuries-old broadly-shared concept that humour subverts assumptions; as philosopher James Beattie wrote, in 1779: “laughter arises from the view of two or more inconsistent, unsuitable, or incongruous parts or circumstances.”