techreads
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Yelp’s Original Business Model Was To Just Berate People Over Email
In honour of Yelp’s 10th anniversary, Eater has published a fairly comprehensive history of its journey from startup to revenge vessel. The best part, though, comes at the very beginning of the journey, when Yelp’s entire business model consisted of sending out what were essentially chain letters. And then badgering those who refused to respond.