1.0Gizmodo Australiahttps://gizmodo.com.auGizmodo Internationalhttps://gizmodo.com.au/author/gizmodointernational/rich600338<blockquote class="wp-embedded-content" data-secret="rp6pCURPAC"><a href="https://gizmodo.com.au/2013/05/ikea-in-swedish-teaches-you-to-correctly-pronounce-its-products/">IKEA In Swedish Teaches You To Correctly Pronounce Its Products</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://gizmodo.com.au/2013/05/ikea-in-swedish-teaches-you-to-correctly-pronounce-its-products/embed/#?secret=rp6pCURPAC" width="600" height="338" title="“IKEA In Swedish Teaches You To Correctly Pronounce Its Products” — Gizmodo Australia" data-secret="rp6pCURPAC" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://gizmodo.com.au/wp-content/uploads/2013/05/30/18p9rsz7lrgecjpg.jpg?quality=75970546Presumably to preserve its heritage, IKEA uses traditional Swedish names for all of its products, even in its hundreds and hundreds of stores outside of the country. So those of us who grew up with English as our mother tongue are left scratching our heads as we wander through an IKEA showroom, afraid to take […]