1.0Gizmodo Australiahttps://gizmodo.com.auOmar Kardoudihttps://gizmodo.com.au/author/omarkardoudi-usa/rich600338<blockquote class="wp-embedded-content" data-secret="6xhRype2uK"><a href="https://gizmodo.com.au/2014/05/look-what-happens-when-an-auteur-film-director-shoots-a-car-commercial/">The BMW i8 Commercials Are As Beautiful As The Car Itself</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://gizmodo.com.au/2014/05/look-what-happens-when-an-auteur-film-director-shoots-a-car-commercial/embed/#?secret=6xhRype2uK" width="600" height="338" title="“The BMW i8 Commercials Are As Beautiful As The Car Itself” — Gizmodo Australia" data-secret="6xhRype2uK" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://gizmodo.com.au/wp-content/uploads/2014/05/15/npwlyvykflaosist4ys9.jpg?quality=75636346These BMW i8 ads could be just another car commercial shot in an abandoned road in the middle of the desert, but when you hire an auteur film director like Gus Van Sant — Good Will Hunting, Elephant — those cliches transform into art.