1.0Gizmodo Australiahttps://gizmodo.com.auGizmodo Internationalhttps://gizmodo.com.au/author/gizmodointernational/rich600338<blockquote class="wp-embedded-content" data-secret="YtDZdpMj7p"><a href="https://gizmodo.com.au/2020/09/your-personal-data-is-the-currency-of-the-digital-age/">Your Personal Data is the Currency of the Digital Age</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://gizmodo.com.au/2020/09/your-personal-data-is-the-currency-of-the-digital-age/embed/#?secret=YtDZdpMj7p" width="600" height="338" title="“Your Personal Data is the Currency of the Digital Age” — Gizmodo Australia" data-secret="YtDZdpMj7p" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://gizmodo.com.au/wp-content/uploads/2018/07/data-breach-security.jpg?quality=751424800The commodification of the internet in the early 1990s brought western societies into the digital age and has changed the way consumers interact with commercial enterprises. The digital industry companies have one thing in common: the use of the user’s personal data through technology to gain competitive advantage. Spotify, Amazon, eBay, Apple, Google Play: these […]