1.0Gizmodo Australiahttps://gizmodo.com.auTom McKayhttps://gizmodo.com.au/author/tommckay-usa/rich600338<blockquote class="wp-embedded-content" data-secret="WubuqYGlk7"><a href="https://gizmodo.com.au/2021/07/search-atlas-shows-how-google-results-differ-around-the-globe/">Search Atlas Shows How Google Results Differ Around the Globe</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://gizmodo.com.au/2021/07/search-atlas-shows-how-google-results-differ-around-the-globe/embed/#?secret=WubuqYGlk7" width="600" height="338" title="“Search Atlas Shows How Google Results Differ Around the Globe” — Gizmodo Australia" data-secret="WubuqYGlk7" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://gizmodo.com.au/wp-content/uploads/2021/07/13/4fcd9ddcf4b9a96d4b40303a393c4de2-scaled.jpg?quality=7525601443How does a search engine like Google quantify, analyse, and rank information? What factors does it take into account, and how are they weighted? The algorithms that handle queries may be opaque, but the end results are clearly visible.