1.0Gizmodo Australiahttps://gizmodo.com.auGizmodo Australiahttps://gizmodo.com.au/author/gizmodoaustralia/rich600338<blockquote class="wp-embedded-content" data-secret="AGZSVowjqT"><a href="https://gizmodo.com.au/2021/07/studying-social-media-can-give-us-insight-into-human-behaviour-it-can-also-give-us-nonsense/">Studying Social Media Can Give Us Insight Into Human Behaviour. It Can Also Give Us Nonsense</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://gizmodo.com.au/2021/07/studying-social-media-can-give-us-insight-into-human-behaviour-it-can-also-give-us-nonsense/embed/#?secret=AGZSVowjqT" width="600" height="338" title="“Studying Social Media Can Give Us Insight Into Human Behaviour. It Can Also Give Us Nonsense” — Gizmodo Australia" data-secret="AGZSVowjqT" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://gizmodo.com.au/wp-content/uploads/2021/07/13/file-20210702-15-1muwihy.jpeg?quality=75754503  Since the early days of social media, there has been excitement about how data traces left behind by users can be exploited for the study of human behaviour. Nowadays, reseachers who were once restricted to surveys or experiments in laboratory settings have access to huge amounts of “real-world” data from social media. The research […]