Sony Ericsson Xperia X10 Available Today

According to the press release sitting in my inbox, the Android-powered Xperia X10 from Sony Ericsson hit Australian shelves today. The good news is thet there’s a version for every carrier. The bad news is that it’s one of the most expensive smartphones on the market at $1,099.

I’m sitting down with the guys from Sony Ericsson next week to check out the phone, but there are two things that come to mind looking through the release: Number one is that it’s only running Android 1.6, and number two is that huge price tag, especially compared with the other Snapdragon handset about to launch, the HTC Desire, which sells outright for $779. It will be interesting to see how Sony Ericsson justifies those things next week…

Catch life with XPERIA™ X10 from Sony Ericsson

· Sony Ericsson launches its flagship phone for 2010, the new XPERIA™ X10
· Sony Ericsson’s first Android™ handset coupled with unique signature applications, offers users an unrivalled experience of mobile social media, communication and entertainment

Australia, 8th April 2010: Today Sony Ericsson launches the XPERIA™ X10, the flagship handset of the aptly named ‘Fab 5’ series of mobile phones for 2010. Building on Sony Ericsson’s entertainment heritage the handset is designed to deliver the best user experience in communication, social media and entertainment in one place on a stunningly clear new four inch screen.

Socialise with friends and family in a whole new way through new unique signature applications Timescape™ and Mediascape, on the XPERIA™ X10 and open up a world of possibilities with the Infinite button. This clever function is integrated into Timescape™ and Mediascape and can automatically recognise connections between contacts, content and media. By recommending alternative ways to communicate or guiding users to new media experiences, the Infinite button lets consumers discover more in a truly open way.

· Timescape™ intuitively brings together all recent mobile and online communication in chronological order onto a 3D scrolling menu – Facebook™ and Twitter updates, photos, missed calls, emails, and SMS messages –easy viewing and organisation of previews, or full views. Press the Infinite button to access all of your communications with one person in one place.
· Mediascape is the smart way to get music, photos and videos, as it cleverly pulls online content as well as content already stored on the handset all onto the same screen. Smarter still, when listening to a favourite song, press the Infinite button to see related content about that artist, as well as albums, songs and video content from YouTube™ and Google.

Another signature feature is Face Recognition – simply take photos of your friends with the 8.1 megapixel camera, with 16 x digital zoom, and tag up to five faces on the screen. The image is automatically filed in date order under the friend’s name in the photo gallery or social phonebook. Upload the photos directly to social network sites or simply click on a friend’s face to start communicating with them. Next time this friend is snapped in a shot, they will be automatically tagged using the face recognition software.

Brendan Johnston, Managing Director, Sony Ericsson Oceania said, “The XPERIA™ X10 is a superior consumer experience enabling people to catch life all in one place while on the move. We are delivering a true, open world of entertainment with our unrivalled social networking capabilities, media features and choice of the most popular applications on Android Marketplace. Add that to our new, unique User eXperience (UX) platform and it really sets the XPERIA™ X10 apart.”

The UX platform builds on top of the Android™ operating system and brings together a rich graphical user interface, unrivalled service plug-ins and content from external partners to deliver unique consumer experiences such as Sony Ericsson’s signature applications Timescape™ and Mediascape.

Enjoy a host of features and capabilities including: Gmail, YouTube™, Google Maps™, Street View™, 3D games, push email and calendar, video streaming and recording, album art, TrackID™, 8GB microSD™ card and Bluetooth™ stereo with a 3.5mm audio jack. Its human curvature design ensures the handset ergonomically fits in the palm of the hand for the best user experience possible.

The XPERIA™ X10 supports GSM GPRS/EDGE 850/900/1800/1900, UMTS HSPA 900/1700/2100 and UMTS HSPA 800/850/1900/2100

The XPERIA™ X10 will be available in Sensuous Black at an RRP of $1,099.