Samsung NX100 Offers Control Through The Lens

 title=Samsung has taken the wraps off their next EVIL (electronic viewfinder interchangeable lens) camera, the NX100, and it has a rather interesting feature – a little button on the new lenses which lets users control the camera through the lens.

Significantly slimmer and lighter than the NX10, the NX100 still uses the same 14.6 MP APS-C sensor and the same 3-inch AMOLED screen as its slightly older sibling. It records 720p video on SDHC and comes in either black or brown.

But the truly interesting feature is the new i-Function lenses, which give you control through the lens as you’re shooting. The lens actively communicates with the body, allowing you to chnge settings with a press of the button and a twist of the focus ring.

Another interesting addition is “lens priority mode” which will automatically adjust the relevant scene mode depending on the lens attached – so a wide angle lens would automatically have the option of a landscape scene mode.

The camera’s set to launch in the first week of October and will cost $899 for the body and 20mm pancake lens kit or the body and 20-50mm standard zoom lens kit. Both options will also be bundled with a bonus flash with retailers as well. I’ll be playing with the camera a little later tonight, and will have a hands on for you guys tomorrow.

Nick’s in Hong Kong for the launch of the NX100 courtesy of Samsung.

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