a7r
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Sony’s New 4K Cameras: Supercharged Guts For a Supercharged Price
Sony builds some of the world’s best camera technology — so good that even competitors like Apple and Nikon buy their sensors. Now, Sony’s cramming some never-before-seen, next-generation guts into three of its hottest cameras. The new A7R II, RX10 II, and RX100 IV are promising unheard of levels of performance.
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Sony A7 Series Gets Two Gorgeous New Prime Lenses From Zeiss
Sony’s A7 line of full-frame mirrorless cameras are friggin’ awesome, but there haven’t been many native lens options, especially in the realm of fast prime lenses. That’s slowly changing, and it’s starting with Zeiss.