audience measurement

  • TV Shows Are Rated by ‘Bingeability’ Now

    TV Shows Are Rated by ‘Bingeability’ Now

    Nielsen is launching a new product aimed at shoring up the accuracy of its TV ratings system: a series of datasets meant to quantify a program’s “bingeability,” along with a show’s propensity to keep viewers coming back for more episodes down the line. The ratings giant explained in a statement Thursday that streaming services and…