GPS

  • Nestle Plays Willy Wonka In High-Tech Promotion

    Nestle Plays Willy Wonka In High-Tech Promotion

    Goodbye everyone! I’m moving to the UK, where I will eat my weight in chocolate. Nestle has just kicked off a campaign that involves embedding GPS trackers in chocolate bars and NFC-enabled posters. If you unwrap one of six winning bars, Nestle will find you within 24 hours and award you £10,000 ($15,556).