guidelines
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‘Virtual Influencers’ Are Here, but Should Meta Be Setting the Ethical Standards?
Earlier this month, Meta announced it is working on a set of ethical guidelines for “virtual influencers” – animated, typically computer-generated, characters designed to attract attention on social media. When Facebook renamed itself Meta late last year, it heralded a pivot towards the “metaverse” – where virtual influencers will presumably one day roam in their…