longform
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How Businessweek Is Reinventing Magazine Covers
Chances are a Bloomberg Businessweek cover has stopped you in your tracks at some point: Maybe it was the brilliant cat hurricane GIF, or aeroplanes humping mid-air, or the most anti-Apple typography ever slapped over Tim Cook’s face. But behind the provocative graphic design is a smart strategy that’s changing the way publications are made,…
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The Sad, Weird World Of Unseen YouTube Videos
Embarrassing open mic nights, topical parodies, gaming tutorials — these are the YouTube videos we know. The ones we replay and the ones we send to our friends, coworkers, families and everyone we know. But YouTube has another layer. One where view counts sit at zero and bizarre bits of film rot away in indifference.…
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If A $4000 Toothbrush Doesn’t Make You Happy, Nothing Will
How much was the last toothbrush you bought? Probably not enough to be worth remembering. That sort of casual indifference to your toiletries is a kind of luxury for those without any luxuries at all. More specifically, for those without a $US4000 toothbrush staring them in the teeth every morning.