longform

  • How Businessweek Is Reinventing Magazine Covers

    How Businessweek Is Reinventing Magazine Covers

    Chances are a Bloomberg Businessweek cover has stopped you in your tracks at some point: Maybe it was the brilliant cat hurricane GIF, or aeroplanes humping mid-air, or the most anti-Apple typography ever slapped over Tim Cook’s face. But behind the provocative graphic design is a smart strategy that’s changing the way publications are made,…


  • The Sad, Weird World Of Unseen YouTube Videos

    The Sad, Weird World Of Unseen YouTube Videos

    Embarrassing open mic nights, topical parodies, gaming tutorials — these are the YouTube videos we know. The ones we replay and the ones we send to our friends, coworkers, families and everyone we know. But YouTube has another layer. One where view counts sit at zero and bizarre bits of film rot away in indifference.…