mattel
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Oh No, There’s Going To Be More Of Those Horrifying Thomas The Tank Engine/DC Comics Mashup Toys
Earlier this year at San Diego Comic Con, Mattel and DC came together to share with the world a nightmarish vision: a set of Thomas the Tank Engine toy trains that were actually train versions of DC superheroes. We thought they were safely confined to convention exclusives, but you can’t keep monsters contained for too…
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You Can Now Buy Mattel’s Awesomely Affordable Google-Powered VR Headset
Virtual reality headsets are the future we were promised, but it’s unclear if they will just end up being toys for rich people. However, with a little help from Google, Mattel is resurrecting the classic View-Master for VR.
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Kylo Ren’s Hot Wheels Car Is Cooler Than His Spaceship
There are no cars in the Star Wars universe — at least as we know them — but Hot Wheels makes a strong case for the next three sequels to consider swapping spaceships for hot rods. Because Kylo Ren’s Hot Wheels character car actually looks way cooler than his spaceship does.
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Dino-Robot Toys Are Cool. Dino-Robot-Construction-Truck Toys Are Incredible
Following in the footsteps of 22-minute long toy commercials posing as cartoons (like Transformers or Jem and the Holograms) DreamWorks Animation and Netflix are about to release a new series called Dinotrux starring what could be the most toy-friendly characters ever devised: construction vehicles that are also somehow robotic dinosaurs.