mattel
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‘Holy Classic 1966 Batmobile With 6-Inch Figures, Batman!’
In recent years actors like Michael Keaton and Christian Bale have laid claim to the Batman character in movies, but your parents (or grandparents) are probably more familiar with Adam West’s take on the superhero from the campy 1960s TV series. Which means that Mattel’s gigantic version of the George Barris-designed 1966 Batmobile will appeal…
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Only Time Travel Can Make This Perfect BTTF DeLorean Arrive Any Sooner
For toy car collectors who prefer their miniature rides a bit larger than just a few inches long, the Hot Wheels Elite line has been churning out some incredibly detailed models. And at Toy Fair this weekend Mattel gave everyone a sneak peek at its upcoming take on the time-travelling DeLorean from the Back to…
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Google’s Helping Turn The View-Master Into A Virtual Reality Headset
When Google introduced its cardboard VR headset, there was an easy point of reference. It’s like a View-Master, but with full-on virtual reality. And now, the marriage is official because Mattel and Google are partnering to make just that: A Google Cardboard-powered View-Master.
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Life-Size Darth Vader Hot Wheels: That’s No Hoon
When he’s not making life miserable for the Rebellion in his custom TIE Fighter, Darth Vader must surely spend his days cruising around the Death Star in this awesome life-size Hot Wheels vehicle bearing his unmistakeable likeness.