mattel
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Mattel Is Finally Making The Back To The Future Hoverboard
First, the Back to the Future Nike Mags came out. Now, Mattel has announced that it’ll be making the pink hoverboard Marty McFly made infamous in Back to the Future II. My life is complete. Well, almost.
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Mattel’s Fijit Will Either Terrify Or Delight The Child In Your Life
When last we saw Fijit, it was part of a giant swarm of its cutesy-robo prototype sisters, unsettlingly singing along with a shockingly-enthusiastic booth attendant. It was… a sight! Now the Fijit’s in its completed retail form. And still bizarre.
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Little Mommy Is A Terrifying Vision Of Android Baby Dystopia
One weird thing about Toy Fair is all of the stringent gender norms that are pushed in marketing-speak. Trucks are for boys. Transformers are for boys. Nerf is for boys. So what do girls get? This exceedingly creepy robo-baby, designed to train them to be mothers. Seriously.
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Mindflex Duel: The Mind Controlled Game Goes Head To Head
The original Mindflex was like playing basketball, but for your brain. Seriously, it read your brainwaves to move the ball. This new Mindflex Duel uses the same idea, but now you get to go head-to-head (or brain-to-brain) against a friend.