motorcycles

  • Harley-Davidson Isn’t Interested In Changing

    Harley-Davidson Isn’t Interested In Changing

    Harley-Davidson is in a bad way, having unexpectedly lost its CEO in February amid declining sales and a general non-appetite for heavy motorcycles. For most companies, this might lead to some reflection about changing their ways, perhaps some long walks in the woods. For Harley, it seems content to keep doing the exact same thing.


  • Harley-Davidson’s Slow Decline Is Getting Hard To Watch

    Harley-Davidson’s Slow Decline Is Getting Hard To Watch

    Harley knows what it’s future looks like with, perhaps by as soon as next year, more sales internationally than in the U.S., the continuation of a long-term trend. It’s desperately trying to prop up U.S. sales, but the LiveWire hasn’t been selling great, and its core demo is ageing out. Revenue numbers for 2019 released…