online advertising
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What You Need to Know About FLoC, the Ad-Targeting Tech Google Plans to Drop on Us All
About two weeks ago, millions of Google Chrome users were signed up for an experiment they never agreed to be a part of. Google had just launched a test run for Federated Learning of Cohorts — or FLoC–a new kind of ad-targeting tech meant to be less invasive than the average cookie. In a blog…
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Fighting With Apple Over Your iPhone’s Privacy Settings Is Now an International Trend
For years now, Apple’s earned a reputation for being possibly the only major tech company with a semi-decent set of privacy practices. But a new complaint lobbed against the company alleges that some of Apple’s more recent moves are less about privacy and more about gaining a leg up on its competitors — a claim…
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Facebook Knowingly Profited Off Junk Ad Efficacy Estimates, Lawsuit Claims
Facebook, which along with Google accounts for around 60% of advertiser spending online, has knowingly built some of its astonishing success on incorrect data, newly unsealed court documents allege. Incidentally, this may pose a problem for a business which generates over 90% of its revenue from selling ads.
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Trump’s Facebook Ads Keep Getting More And More Fascist
Yesterday, Donald Trump became the third U.S. president in the history of the United States to get impeached, and Trump is obviously not happy. But as things get worse for the president, his message becomes more and more extreme, especially on social media platforms like Facebook. The Trump campaign buys new Facebook ads every day,…