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  • HBO’s Max Rebrand Launch Didn’t Go as Planned

    HBO’s Max Rebrand Launch Didn’t Go as Planned

    HBO Max, now rebranded as Max, had a less-than-ideal launch on Tuesday, with many subscribers reporting ongoing issues with the app. The problems may have stemmed from Max creating an entirely new app, rather than simply renaming its existing one, and many subscribers were displeased, saying they couldn’t log in or that the app had…