Sports

  • NFL Players Strike A Deal To Sell Their Biometric Data

    NFL Players Strike A Deal To Sell Their Biometric Data

    Quietly flying under the radar in the fitness wearables market is Whoop, a manufacturer of high-end wrist-worn straps that measure data 100 times per second. In what could turn out to be one of the more bizarre licensing agreements ever, the startup struck a deal with the NFL Players Association this week that will make…