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  • Amazon Should Rethink Its Half-Baked Approach to Health-Tracking

    Amazon Should Rethink Its Half-Baked Approach to Health-Tracking

    Amazon’s Halo band, the company’s first fitness tracker, drew criticism when it launched because of its two marquee features: body fat scanning and tone analysis. Several reviews — including Gizmodo’s — describing the gadget as creepy and invasive. You might think that would lead Amazon to perhaps rethink its approach to health tech. Instead, Amazon’s doubling…