Here Is The Official Color Of Next Year

Pantone, official arbiter of the visible spectrum, has declared its selection for next year’s color — a statement of both insane arbitrariness, and great weight in the world of things. So what’ll it be? You’re lookin’ at it!

The above hue is Tangerine Tango (also referred to as “red”), which, as The colour of 2012, must grace one object in your possession, lest you feel like a peasant. It’s… kind of boring? Maybe it’s seeing it on a piece of fabric instead of a shiny computer or vibrant iPhone case, but it’s not really doing much for me here. But Pantone disagrees, duh:

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango [top] is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

If you think you can differentiate between Tangerine Tango and the other trillion shades of red, keep your eyes peeled — it could be popping up on an expensive manufactured item near you. [bookofjoe]