The Creepy, Surreal Apocalypse Of The Sims Online

The Creepy, Surreal Apocalypse Of The Sims Online

A few months before the end of the world, everyone was saying their goodbyes. The world that was ending was The Sims Online, an online version of The Sims. Even though The Sims was one of the most popular computer games ever made, the massively-multiplayer online version did not do well.

Picture: Sims Wiki

Despite rebranding the game as EA-Land, sales did not improve, and EA Games decided to pull the plug.

EA-Land was not a normal video game. There were no monsters, no killing, and although it had some competitive elements, for many players the point was just socialising.

It was just a place to get together, chat and meet strangers. It was a nice place. It was intimate.

And it was slated for virtual apocalypse.

The Creepy, Surreal Apocalypse Of The Sims Online


Most games are easy to archive. For a game like Pac-Man, all you need to do is preserve the cartridge and the console. But the heart of EA-Land was the community of people using it. If you only saved the computer coding and opened it up years later, all you’d have is an empty world.

Enter Dr Henry Lowood, an archival researcher at Stanford and head of a project called How They Got Game, which chronicles and preserves what happens inside of digital games and simulations. He wanted to capture the social relationships that would be lost when EA-Land went dark.

Lowood studied the final moments of EA-Land. It was like standing on the deck of the Titanic.

When EA Games pulled the plug on the server, bits and pieces of the world started disappearing. The environment began to disintegrate. The texture on the trees flickered. All the people froze and blinked out of existence. The last thing they saw was a blue pop up window: “Network Error — Lost server connection”.

The Creepy, Surreal Apocalypse Of The Sims Online

This story was a collaboration with Robert Ashley, host of the podcast A Life Well Wasted. This story originally aired on Snap Judgment‘s Utopia episode, back when Roman was a staff member there.

99% Invisible, the greatest podcast of all time, is a tiny radio show about design, architecture & the 99% invisible activity that shapes our world. You can Like them on Facebook here or follow them on Twitter here. To subscribe to the podcast on iTunes, head over here.

This post has been republished with permission from Roman Mars. It was originally published on 99% Invisible’s blog, which accompanies each podcast.

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