Western Digital Is Turning Digital Storage Into A Fashion Statement

Just look at how pretty these portable hard drives are.

As part of a collaboration with design firm fuseproject, the Western Digital My Passport drives now come in six colors – Black, Yellow, Red, White, Orange and Blue – while still promising to provide reliable portable storage on-the-go.

The My Passport portable hard drives feature the new design with “textured bottom”, password protection with 256-bit AES hardware encryption, automatic backup with included WD Backup software, up to 4TB capacity.

The My Passport for Mac drives are also formatted for Mac OS X and Time Machine ready for easy backup.

Both the My Passport and My Passport for Mac portable hard drives are protected by a 3-year limited warranty and are available at select retailers and distributors in Australia. My Passport drives have a Recommended Retail Price (RRP) starting at $109.99 AUD and the My Passport for Mac drive has a starting RRP of $119.99 AUD.

The My Book desktop hard drive has password protection with hardware encryption, automatic backup with included WD Backup software and up to 8TB capacity. With a 3-year limited warranty, it has an RRP of $249.99.

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