Only last week did I mention how boring tech conferences were; it seems Canva heard my prayers.
I complained about how I was over the boring, nothing conferences and needed some unhinged energy, it looks like the execs at Canva read Gizmodo Australia and have delivered the goods.
We briefly covered the Canva Create event last week but there wasn’t much consumer news, just a whole heap of enterprise tools and some AI features. Handy for those whose passion is graphic design but that is about it.
But there is one part of the Canva keynote that people cannot stop talking about: its musical breakdown.
At its Canva Create event, the Aussie graphic design brand had a little presentation for its attendees in LA. By presentation I mean nauseating rap/musical theatre troup-esq song about Canva’s new products.
The Canva Keynote Musical Production begins with a man in khaki and a shirt, in a hue that I presume is the Canva Blue, he skips around rapping “Canva Create, we’ve talked about a lot. Can we just take a minute to recap, recap, recap.”
Then goes on to recap, but wait there is more! About 20 seconds into this musical recap, a woman appears from the audience saying she is a “CIO from an enterprise, see” and talks about security.
I don’t want to spoil it because I will not do it the justice it deserves so just watch it and weep.
Yikes pic.twitter.com/6qWzF4CdnL
— Andy Allen (@asallen) May 25, 2024
But as always, the internet had some lovely reactions which I now shall share with you all.
Imagine spending your entire childhood waking up early, traveling, competing, developing eating disorders, all just to get into Juilliard to become a professional dancer, and then you end up being a backup dancer at the Canva corporate employee summit’s tech rap battle number https://t.co/klmJNoAsl4
— Anne 🐗🐍🦃 (@GovernorAnne) May 26, 2024
I second this motion!
I want a three part Netflix documentary on how this came to happen.
— Nick Sherrard (@NickSherrard) May 27, 2024
I mean the pitch, the approval, the process.
It’s also, I mean it’s genuinely Canva onstage.
As in what happens when you can make something look like something without actually being the something. pic.twitter.com/S0FUM0mK89
Quick someone get the IP for Canva The Musical
There’s no project important enough for me to spend a long weekend watching Canva the Musical https://t.co/lCVEGdoJ1L
— Katrina Davis (@katrinasivad) May 26, 2024
Some have even asked to embrace the cringe!
Yes this is peak cringe.. but screw it, I hope Canva just keeps pumping out these musical numbers. Lean into the cringe, make it their brand. Get us talking about just how bad it will be so we anticipate the next conference.
— Brad Colbow (@bradcolbow) May 27, 2024
pic.twitter.com/4nvm3UYXLV
Anyway, don’t forget: The future is bright with Canva Enterprise.
Image: Canva/NBC