advertising
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The Brands Are Coming For BeReal, and There’s Nothing BeReal Can Do About It
Giant corporations are sneaking onto the ad-free photo-sharing app, and BeReal has no monetisation strategy in sight.
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YouTube Nearly Pulled Its Most Profitable Ads Over Freaky Elsagate Kids’ Vids, Book Says
YouTube was on the precipice of cutting all of its most profitable ads amid fallout from Elsagate, the most bizarre scandal in the history of the biggest video-sharing site on the internet. It’s a silly name, but it hearkens to a time when thousands of disturbing algorithm-driven videos starring popular children’s characters flooded the sections…
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Hulu Walks Back Restrictions on Hot Button Political Ads
The House of Mouse and its squeaky little underling Hulu have caved to Democrats’ pressure, saying they’ll be changing their ad policies so candidates can touch on issues like abortion, climate change, and the Jan. 6 insurrection, you know, just a few things voters might actually care about.
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Is Your TV Still Playing Ads When It’s Turned Off?
As struggling streaming services race to expose more viewers to ads, advertisers are seeing some pretty expensive hiccups start to happen. Case in point: on Monday, GroupM — one of the biggest ad-buying brands around — published a new study that found that about $US1 ($1.44) billion worth of streaming ads every year are playing after…