apple
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All the Weird and Wonderful Tech and Game Commercials That Live Rent Free in My Head
A well-edited trailer can make any movie look good, but Hollywood has several minutes to convince a movie theatre’s captive audience that a flick is worth seeing. Advertisers limited to just 30 seconds of broadcast TV, when viewers are eager to do anything but pay attention, have a much harder job. But that just encourages…
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iPhone Maker Foxconn Wants to Build Self-Driving EV Farm Tractors at Former Ohio Plant
When you think about it, there aren’t many similarities between a tractor and an iPhone. One is an enormous motorised vehicle that sometimes tows about 1,814 kg and the other is a rectangle of glass you sometimes talk to people with. But those disparities haven’t stopped the company that assembles iPhones from agreeing to start…
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Beats Teamed With Kim Kardashian to Turn Wireless Earbuds Into Fashion Accessories
Last November, we called the Beats Fit Pro a perfect pair of wireless earbuds, but that was assuming the black, white, grey, and lilac colour options fulfilled your idea of perfection. Nearly 10 months later, Beats has partnered with Kim Kardashian for three new Beats Fit Pro colorways, featuring far subtler shades than the original…
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We Miss These Quirky Android Phone Experiments
Being an Android user can be a clunky experience sometimes, but it can also open you up to a bunch of new device quirks you won’t find elsewhere. Whereas Apple chooses to put only features that match its sleek image on the iPhone, Android manufacturers have taken more risks in pursuing market share. It’s one…