mattel

  • 11 Pieces of Pet Tech That Prove God Has Abandoned Us

    11 Pieces of Pet Tech That Prove God Has Abandoned Us

    As a cat-mum myself, I know as much as anyone how owning these loveable little balls of fluff can, at times, feel like a full-time job: these are pooping, shedding, furniture-ruining machines that demand to be fed, walked and played with, all on their own schedule (and sometimes, that schedule is 2AM). Even if you’re…


  • This Week’s Toy News Is Bringing the Thunder

    This Week’s Toy News Is Bringing the Thunder

    Welcome back to Toy Aisle, Gizmodo’s regular round up of the latest toy news on the internet. This week, Transformers finally makes what should’ve been the most obvious toy vehicle crossover ever, Thor: Love and Thunder comes to Hot Toys, and EXO-6’s latest Star Trek figure gives us a Borg queen (no, not that one).…


  • Barbie’s Latest Gig? Web3 Huckster

    Barbie’s Latest Gig? Web3 Huckster

    Mattel, the toymaker behind plastic classics like Barbie and Hot Wheels announced it’s partnering with the NFT platform “Cryptoys” to create playable, customisable NFTs. If you, for some reason, happen to be on the fence about luring kids into the metaverse with their favourite toy brands, this story’s probably not for you.