online advertising
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YouTube Tests New Kind of Unskippable Ad
YouTube appears to be stepping up its long war on ad blockers this week. The creator of SponsorBlock, a crowdsourced ad blocker, posted a tweet on Wednesday claiming YouTube is experimenting with server-side ad injection. This would inject ads directly into a video’s stream, and render many ad blockers useless. “YouTube is improving its performance…
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YouTube’s Crackdown on Adblockers Makes Videos Unwatchable
This isn’t its first attempt at curbing adblockers on the platform
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Google Wants to Show You More YouTube Ads When You Pause Videos
Pause Ads are unskippable advertisements that play when you hit pause on a video.
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Netflix Will Reward Binge Watchers With Fewer Ads
If you’ve made a habit of binging popular Netflix series like October hits Beckham and The Fall of the House of Usher, and you subscribe to the ad tier, your couch-potato experience will soon contain fewer interruptions. According to a Netflix press release, starting in 2024, “after watching three consecutive episodes, members will be presented…