what if shoes but more expensive

Screenshot: Vimeo Silicon Valley firms crunched their hardest in 2017 to rebrand ordinary merchandise long produced by other industries as uniquely innovative product lines. Some of them were pretty obnoxious, like Lyft’s totally-not-just-a-bus shuttle service, or WeLive’s attempt to market living in communal housing as a lived experience, or the company selling a “private pop-up…