Click Frenzy Crush: The Sale That Failed [Updated]

In what can only be described as failure by DDoS, the inaugural Click Frenzy online sale event has all fallen in a screaming heap, as retailers struggle to keep up with the hordes of shoppers in search of bargains. What started as a well intentioned PR move has now paralysed the nation’s online retailers. Who do I see to say I told you so?

Click Frenzy kicked off at 7pm (AEDT) this evening and within the first minute the Click Frenzy website ground to a halt. The websites of Myer, David Jones, and several other retailers buckled under the strain.

The Click Frenzy people are set to make a statement on what happened in the first 30 minutes of the sale that ground the nation’s online retailers to a halt soon, but I’m not sure I’ll be able to hear it over the collective “we told you so” of the internet.

Update 1: Here’s Click Frenzy’s statement:


Firstly, I would like to issue an apology to anyone who has been inconvenienced and frustrated by the technical issues relating to the inaugural Click Frenzy 24 hour online sale.

The technical directors, developers and infrastructure specialists involved in this inaugural event are working to get to the root of what occurred with the wave of traffic at 7pm. I am not in a position to describe exactly what has occurred yet as the teams involved are working on the solution first to resolve any problems. We will provide answers as soon as they are available. We will continue to issue updates.

Kind regards,

Grant Arnott

Update 2: This ought to give you an idea of why this whole thing went sideways…

Yes, thousands” ? THOUSANDS?! This isn’t a carpark or a football stadium we’re talking about. It’s the internet. Amazon, Reddit and Facebook get billions of hits per day and they survive unscathed. Spare me.

Let’s just agree, Click Frenzy, that we’ll never do this again, ok?

If you’re still keen on hooking a bargain, we’ve rounded up the best tech deals for you.

Image: David Davies

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