Photo: AP
This week, an unverified Twitter account claiming to be “McDonald’s Hong Kong,” a real branch of the global fast-food giant, went mad.
The account was apparently created in October 2016, and initially posted just a few tweets that seemed like legitimate promotional material advertising the chain’s offerings of Big Macs and spicy chicken sandwiches.
Try our McSpicy Chicken Filet meal, new from the Extra Value Meals Menu! https://t.co/V5sdXgdf6I pic.twitter.com/fVFYN7MWNX
— McDonald’s Hong Kong (@NotMcDonaldsHK) October 23, 2016
Early 2017; Introducing the Mac Jr. and the Grand Mac. Eat Big Mac, in style. #MacJr #GrandMac pic.twitter.com/cQQTqTPz5N
— McDonald’s Hong Kong (@NotMcDonaldsHK) November 3, 2016
Have a happy McHolidays! ?
— McDonald’s Hong Kong (@NotMcDonaldsHK) December 20, 2016
Enjoy our minions promotions exclusively in-store at McDonalds Hong Kong! pic.twitter.com/ecP9yfR1Nw
— McDonald’s Hong Kong (@NotMcDonaldsHK) July 1, 2017
But then, something odd happened: The official, verified McDonald’s Corp. Twitter account posted a video of a woman touting the Hong Kong branch’s bakery offerings, tagging the first account.
**** MANUAL CHECK REQUIRED –> https://twitter.com/statuses/869803987524038656
The “McDonald’s Hong Kong” account responded this week, writing “this bitch freakin out about cheesecake while kids out here McDying. relax”.
**** MANUAL CHECK REQUIRED –> https://twitter.com/statuses/889290491417722881
It soon returned to posting various promotional images of McDonald’s offerings in Hong Kong.
Our @Minions promotion continues over at McCafe! pic.twitter.com/asFnOcHvzd
— McDonald’s Hong Kong (@NotMcDonaldsHK) July 24, 2017
But over the course of the last week, the account began inserting less-than-subtle messages between the promotional tweets. They told a tale of suicidal ideation, glimpses of a shattered family life and the implication someone, possibly McDonald’s Hong Kong, had kidnapped the tweeter’s son.
please kill me i wish to die
— McDonald’s Hong Kong (@NotMcDonaldsHK) July 27, 2017
The pace only picked up this weekend.
where is my son they took my son
— McDonald’s Hong Kong (@NotMcDonaldsHK) July 29, 2017
i want to quit
she left me— McDonald’s Hong Kong (@NotMcDonaldsHK) July 29, 2017
i would like my weekends if she just called me back for once
all i do is wait https://t.co/AntfaKlRmm— McDonald’s Hong Kong (@NotMcDonaldsHK) July 29, 2017
i miss her so fucking much. fuck this job. where is my wife and where is my son.. pic.twitter.com/8IRdTvbtOR
— McDonald’s Hong Kong (@NotMcDonaldsHK) July 29, 2017
Learn about McDonalds / Where do our ingredients come from?https://t.co/kP01xtqcAP
— McDonald’s Hong Kong (@NotMcDonaldsHK) July 29, 2017
The account has begun picking up hundreds of followers at lightning speed.
In a statement, McDonald’s told Gizmodo they had nothing to do with “McDonald’s Hong Kong” and said the fun would soon be over.
“This is not a McDonald’s Twitter account but one that is impersonating a verified account,” spokesperson Terri Hickey wrote. “We are taking steps to have it promptly taken down.”
While the account previously used the handle “Mc_DonaldsHK” and contained no warning it was a fake, it has since been updated to “NotMcDonaldsHK” and to have the words “Parody Account” in its bio.
Since the account was registered and sending out McDonald’s-themed tweets long before it was tagged by the official, verified McDonald’s corporate account, it would appear a prankster managed to luck out on a long-con hoax.
McDonald’s just launched a delivery service in the US, and its very real Hong Kong branch is in the middle of an upscale “McDonald’s Next” rebranding. In March, another McDonald’s Twitter account called Trump a “disgusting excuse of a President” and added “also you have tiny hands,” but the company later claimed it was hacked.