Jalopnik International

  • BMW Launches Bizarre Marketing Campaign To Defend Its Ugly Car

    BMW Launches Bizarre Marketing Campaign To Defend Its Ugly Car

    The 2022 BMW iX, like many recent big-grilled automobiles from the Bavarian automaker, has drawn torrents of criticism for its polarising styling. But instead of just letting the complaints slide, BMW is defending the electric iX using a strange new marketing campaign called “What’s your reason not to change?” The automaker even uses the phrase…