denim
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Levi’s CEO Suggests Wearing Your Jeans in the Shower to Help Save the Planet
Levi Strauss CEO Chip Bergh is telling consumers to wear their jeans in the shower when they’re in dire need of being washed, or better yet he says, just a spot clean will do. Bergh reasons that circumventing the washing machine will benefit the environment and make your Levi’s last longer. “The denim industry consumes…
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Fast Fashion Gets Its Revenge in Killer Pants Horror-Comedy Slaxx
That’s right: Slaxx is about a pair of uber-stylish jeans that become sentient and homicidal. You’d be hard-pressed to find a better hook for what’s ultimately a cautionary tale about the dangers of fast fashion — or a film that explores those themes with such deadpan humour and commitment to theatrical splatter.
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The Weird Methods Used To Make Brand New Jeans Look Old
Video:: From Carson Nicely, this fun peek inside a factory that makes jeans shows the creative methods a manufacturer uses to create a pair of distressed denim. They spray paint colour on them, mark up some fake whiskers on the front of the pants, tumble the jeans with a bunch of rocks and basically mutilate…
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Awesome Thermochromic Jeans Changes Colours With Heat
Here’s another off the wall pants idea from Naked and Famous Denim, the craziest jeans company in the entire world: thermochromic denim. Jeans that change colour depending on the temperature. Meaning if you get hot in certain areas (yeah, that too), the pants get whiter.