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Lucasfilm’s Big Bet on Star Wars Games Is the Chance to Do Something New
This week, Lucasfilm announced an overhaul of its video game licensing efforts with a rebranding of Lucasfilm Games (a re-re-branding, going back to the studio’s original gaming name back in the 1980s), indicating the impending end of its current exclusivity deal with EA Games to create Star Wars titles. Hopefully, it’s a sign of things…