targeted advertising
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Facebook Announces Its Fake Ad Numbers Are Going to Get Even Faker
It’s implicitly understood that the roughly $US200 ($270) billion that folks are expected to spend on digital ads this year in the US will be spent on more than a few phony figures, puffed-up sales pitches, and numbers that are just, well blatantly fake. It’s just a reality in the industry and no one is…
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Facebook Killed Research Into Capitol Riot to Protect Itself — Not Users
When the U.S. Federal Trade Commission fined Facebook $US5 ($7) billion for deceiving its users on privacy, it celebrated the fine as “record-breaking and history-making.” Two years and $US200 ($272) billion in revenue later, Facebook has found a way to turn lemons into lemonade, deceiving its users once again and using a seemingly powerless FTC…
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Google’s Quest to Kill the Cookie Is Creating a Privacy Shitshow
For the past few months, millions of Chrome users have been roped into Google’s origin trials for the tech meant to replace the quickly crumbling third-party tracking cookie. Federated Learning of Cohorts — or FLoC, for short — is a new kind of tracking technique that’s meant to be a friendlier, more privacy-protective alternative to…
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Stop Letting Google Get Away With It
After spending more than a decade building up massive profits off targeted advertising, Google announced on Wednesday that it’s planning to do away with any sort of individual tracking and targeting once the cookie is out of the picture.