The Most Interesting Part Of Apple’s New $7 Billion Campus Is A Pizza Box

The Most Interesting Part Of Apple’s New $7 Billion Campus Is A Pizza Box

Last night, Wired magazine published an early look into Apple’s brand new spaceship campus. The giant circle features the kinds of ridiculous details you might expect from Apple, like sliding glass doors that weigh around 200,000kg each and 9000 trees supposedly durable enough to survive the forthcoming climate crisis.

Image: USPTO

Such details are impressive, but they’re child’s play when it comes to another revelation, one that is most certainly the company’s greatest new innovation since the iPhone.

That’s right, kids: A patented pizza box.

Yes, Apple employees are so special that they require a circular pizza box to bring the café’s pizza back to their desks. According to Wired, the box was designed in part by Frencesco Longoni, the head of Apple Park café. It was constructed to prevent pizzas from going soggy. (The patent for the box was also published in 2012 and filed in 2010, which means Apple waited a disconcertingly long time to reveal their Special Box.)

Here’s the quote Wired included from Jony Ive, Apple’s design guru, that comes right after the description of the Special Box. It isn’t clear whether he’s actually referring to the Special Box, but we dearly hope he is:

“We’re amortizing this in an entirely different way,” Ive says. “We don’t measure this in terms of numbers of people. We think about it in terms of the future. The goal was to create an experience and an environment that felt like a reflection of who we are as a company. This is our home, and everything we make in the future is going to start here.”

The secret to this innovation (which, by the way, is definitely an innovation, and not an expertly-placed public relations tidbit used to distract from other documented shenanigans)? Eight punchcard-sized holes in the top of the box, which let steam out while also retaining most of the heat.


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