advertising
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Meta Will Remove Ad Targeting Categories on Sexual Orientation, Religion, and Politics in 2022
It’s about to get a harder to target certain groups on Facebook. For society, that’s a good thing. For advertisers, not so much.
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Roku Is Making It Really Easy for Advertisers to Target You While You Stream TV
Roku is best known for the adorable set-top boxes and compact streaming sticks it sells, but ads have been Roku’s real cash cow for a while now. The company, which has 55.1 million active accounts, reported $US532 ($710) million in revenue from its platform business, which includes advertising, in Q2. So it’s no surprise that…
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Google’s Going to Stop Letting YouTubers Make Money Off Climate Change Denial
Google is cleaning house: Following last week’s move to demonetise anti-vaccine content on YouTube, the company has also added climate change denial to the list of videos that creators can no longer make money off of.
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Why a Real Facebook Ad Boycott Is Doomed
Here’s a fun thought experiment. Let’s say you, like any decent, law-abiding internet user, are feeling enraged by the recent slew of Wall Street Journal reports detailing Facebook’s myriad failures. Maybe you’re angry over Facebook’s inability to reckon with anti-vax content, or you’re angry at its slow response to known criminals abusing its platform, or,…