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Google’s New Plan for Tracking Users Is Still All About Your Browsing History
Google is planning to banish third-party cookies, and last year the company proposed an alternative to user tracking called FLoC (“Federated Learning of Cohorts”). This week, Google said FLoC had officially flown the coop. In its place, the company announced on Tuesday that it would be trying out another cookie alternative called “Topics,” which will almost…
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How Your Ad Blocker Can Track You Across the Web
Ah, ad blockers. Even if you aren’t among the growing number of people downloading one of these extensions, chances are you’ve heard people sing their praises for all sorts of reasons. They make the web a less cluttered, less laggy, less invasive place to be. So naturally, the money-hungry tech upstarts have found a way…
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What You Need to Know About FLoC, the Ad-Targeting Tech Google Plans to Drop on Us All
About two weeks ago, millions of Google Chrome users were signed up for an experiment they never agreed to be a part of. Google had just launched a test run for Federated Learning of Cohorts — or FLoC–a new kind of ad-targeting tech meant to be less invasive than the average cookie. In a blog…
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Firefox’s Latest Update Promises Complete Cookie Control — With Just A Few Caveats
Mozilla beefed up Firefox’s already impressive arsenal of privacy-preserving tech on Tuesday with the addition of a new tool in its flagship browser: Total Cookie Protection. As the name suggests, the feature promises to put the lid on any creepy cookies or third-party tracking tech that might want to track your behaviour from site to…